A Web Consulting Company
Below is a document provided to a prospective client for Pay-Per-Click (PPC) management services at their request. They were new to online marketing but knew they needed to do something about their site’s traffic. Organic traffic just wasn’t cutting it, and while we had an SEO campaign underway, they just couldn’t wait for their organic [...]
What do you think of when you hear the term “user experience” (abbreviated as “UX”)? I see a lot of small business owners’ eyes glaze over when I start to talk about the importance of user experience when it comes to their site or app. I get it – many small business owners don’t feel [...]
Dear Brands: Your metrics don’t matter. What I’m trying to say is that all that time (and money) you’re using to research where to spend your resources online likely isn’t doing you as much good as you think it is. Your third-party SEO provider or your internal business analyst, marketing department or SEO managers are [...]
A customer recently asked me for more information about engaging in social media as a small business owner. His question to me was this: how do I engage in social media for small business? My first reaction was that he didn’t know what he was getting himself into. After a little more thought and some careful [...]
The Case (Study) for SEO On April 14, 2011 I wrote a review of the smoothie product “Protein Plus Chocolate” from Bolthouse Farms. I began adding Protein Plus Chocolate to my coffee in the morning instead of my usual fat and calorie rich creamer. You can read the full review of Bolthouse Farms Protein Plus here. [...]
We have all heard about the importance of local search marketing. Most small businesses that turned to online approaches of marketing had a listing in Google Places. Well, they decided to turn over night about 80 million of Google Places listings into Google+ Local pages. What Changed? There has appeared a new tab in Google+ [...]
Own a small business and trying to grow your customer base with your online presence? For this to happen, you need to increase your exposure and advertise your products to the right audience. In this article you will find a comparison between Facebook ads and Google Adwords and you will learn which one is better [...]
We all have heard the stats – the use of social media has only increased since the days of MySpace back in the early 2000′s. But what caused the dramatic up-turn in the use of social media as a talent management tool? Now we have literally hundreds of social media and networking sites with Facebook, Twitter [...]
If you try to promote your website or blog through Google AdWords you need to write some compelling copies that actually drive people to click the ad. Otherwise, you will just waste your money and time. In order to avoid reaching a point where you say ‘How come that I worked so much but I [...]
Are you trying to get started with social media marketing? In this case, it’s time to learn the best 5 practices of a successful social media marketer. Just like Stephen Covey said in the ‘Seven Habits Of Highly Effective People’: we all have clocks to measure our efficiency but we often lack a compass to [...]
